The Kitchen Band

"5 Modern Musical Instruments that You’ve Never Heard of Before" - http://goo.gl/deTcfl

I landed on this link while browsing the internet. And my mind raced back to an interesting group competition we used to have at Summer Camp in Chembur way back then.

The "Kitchen Band" was more a test of creativity than musical talent. The contest saw a wide array of instruments including drums, chimes, bass ... and lots more.

The big wooden crate doubled' up at the 'big bass drum' and at the same time the base of the 'double bass'. Mounted on the box was a 4ft stick with a nylon rope tied to the far end, which the other end of the rope secured to the big box. All shapes and sizes of saucepans and plastic buckets were the 'snare' and the 'toms', while steel plates served as the 'crash cymbals'.

There were all kinds of chimes - a long stick on which were tied spoons of all sizes. And the delicate melody was played on the 'xylobottles' - Good old 'Dukes soda' or 'milk' bottles filled with different levels of water to make a distinct sound. Glass bowls or steel bowls or even glass tumblers were other alternatives.

Each of the four teams would make a whole lot of noise performing on the stage at the Sevadaan. The competition was in the spirit of fun. And the evening celebrated "Teamwork in Cacophony".

To all my friends in the Summer Club Chemburites, here's celebrating the good times we had. Maybe we should have our kids organize their own kitchen band performances and relive those happy memories.



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Sunil Pinto Entertains 

Music, Digital Marketing, CRM ... all rolled in one

I earned the first cash ever...from music.

After graduation and post-graduation, it's Marketing that pays the bills. Over the past few weeks, I've been spending time with with senior MBA students teaching Customer Relationship Management and Marketing Analytics at a Media and Communications institute in Pune and Digital Marketing at a premier management school in Mumbai

I came across an excellent case study that has 

• some lovely country music, 
• a story on the importance of Great Customer Service and Customer Relationships
• and the exponential power of Digital Media. 

This is not my story...but it goes out as a lesson to all past, present and future marketeers.

For the students among us, here are the lessons explained.

A colleague of mine at the DM agency I worked at for many years would always joke about me singing a song about the Marketing Services we provided.

Well Alex, hope to write a song some day... not about "fried letters" or "toasted labels". Looking at these videos for inspiration.